The event kicked off on June 30, at 11:15 p.m. The company has also partnered with watch party platform Scener to bring viewers a worldwide watch party event on the night of the premiere. Over the past few months, Netflix has announced an in-person experience in Brooklyn, New York, along with custom Reddit avatars, a Domino’s pizza app, Dorito packaging and more. Recently, the company has had an array of struggles, including layoffs of over 400 employees and a substantial loss of 200,000 subscribers in the first quarter of 2022. This year, Netflix has heavily promoted the popular series and hopes that it can save the company from collapsing. On July 1, Spotify will add all the latest sounds from Season 4, Volume 2, to the “Stranger Things” official playlist.Īlso, fans can go to Spotify’s Throwback Thursday playlist, where Caleb McLaughlin, who plays Lucas in the show, will pick some of his favorite ’80s jams. Currently, the playlist features “Psycho Killer,” “I Was a Teenage Werewolf” and more. On May 30, streams increased by more than 1,700% globally. In addition to the Upside Down playlist, Spotify has its “Stranger Things” official playlist, which has more than 969,000 followers and is the most followed playlist on the Netflix Hub, according to Spotify. Interactive music-oriented experiences such as these help Netflix and its most-watched show stand out from other streaming services. After the first three visits, the Vecna Easter egg will appear every eleventh visit to the playlist. There will also be Easter eggs to enhance the experience further.įor instance, when clicking the “Now Playing” view to go full-screen on Android devices and desktops, fans can watch the progress bar turn into a flashlight that waves over the screen.Īdditionally, mobile users who scroll through the playlist enough times will encounter Vecna himself on their screens. The collection updates automatically every day and will feature some of the top songs from the “Stranger Things” soundtrack, like “Rock You Like a Hurricane,” “Should I Stay or Should I Go” and “Running Up That Hill “ (of course), while also mixing in the users’ own favorite tunes. As for the newly released curated playlist, it is a personalized experience for the listener and selects a top song that will be their “savior song” to help them escape from Vecna’s grasp.

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